Forever Blonde Luxury Shampoo
Forever Blonde Luxury Shampoo
Forever Blonde Luxury Shampoo

Forever Blonde Luxury Shampoo

Regular price€26.50
Tax included.
  • Delivery time: 1-3 business days
  • Free shipping on orders above €53
  • 90 days of return

"You wanna know my secret?"

Forever Blonde Luxury Shampoo is a lavender color shampoo, that neutralizes yellow-orange tones in the hair. The shampoo extends the brilliant gloss dimension of the hair color nuance and brings endless satisfaction for blondes to enjoy their hair color longer. Amazing key ingredients are soy and wheat protein to keep the hair hydrated, shinier and healthier.

Apply to wet hair and massage from root to tip, then rinse. For more results, repeat the massage for about 3 minutes as the yellow-orange tones in the hair disappear.

・Neutralizes yellow-orange tones in the hair ・Moisturizing & shine
・100% vegan & cruelty-free
・Mineral oil-, gluten-, parabene-, & sulfate-free ・Microplastic-free

Aqua, Disodium Laureth Sulfosuccinate, Coco-Betaine, Sodium Lauryl Sulfoacetate, Potassium Laureth-4 Carboxylate, Glycol Distearate, Glycerin, Hydrolyzed Soy Protein, Propanediol, Chenopodium Quinoa Seed Extract, Hydrolyzed Wheat Protein, Guar Hydroxypropyltrimonium Chloride, PEG-120 Methyl Glucose Trioleate, Cocamidopropyl Betaine, Dimethicone, Laureth-4, , Citric Acid, Sodium Benzoate, Lactic Acid, Potassium Sorbate, Sorbic Acid, Phenoxyethanol, Ethylhexylglycerin, Parfum, Acid Violet 43.


Reduces the hair’s porosity and strengthens it from within, making your hair healthier and easier to style. This protein increases your hair’s ability to receive and retain moisture. It helps reduce breakage, eliminates frizz and tangles, and makes your hair appear fuller.

A plant-based active ingredient from soybeans that repairs and restructures the hair. It has the benefit of containing the main amino acids that repair the hair keratin. It is also useful for reconstructing the hair fiber, which helps achieve healthy, strong hair.

Provides your hair with protection from heat during blow-drying. It has been shown to deliver shinier, stronger, and smoother hair, as well as longer-lasting colour.



"I always end up swearing by your Volume dry shampoo, especially perfect when you have fine hair."

Emma S.

"World's best products with the world's best scent."

Sophia R.

"I'm absolutely in love with your products, so I had to try the new serum. Wow, my hair, which used to be so dry, has become soft. And when combined with the other products, magic happens."

Mia G.

"My hair had been dry and dull for a long time. My hairdresser recommended Roze's hair treatment, and I'll never use anything else again."

Isabella M.


See all hair care products from Roze Avenue. Most of our products can be found in both full sizes, travel sizes and in campaign bundles.

Forever Blonde Luxury Shampoo

Indulge in the luxurious experience of Forever Blonde Luxury Shampoo, a lavender-hued elixir designed to neutralize yellow-orange tones in your hair. This specialized shampoo goes beyond cleansing, extending the brilliant gloss dimension of your hair color nuance. It is crafted to bring endless satisfaction to blondes, allowing them to relish their hair color for an extended period.

The magic lies in the incredible key ingredients – soy and wheat protein. These elements work in harmony to keep your hair not only clean but also hydrated, shinier, and healthier. As you lather up with this lavender gem, you're not just washing your hair; you're treating it to a nourishing experience that enhances its natural beauty.

Say goodbye to unwanted tones and hello to a radiant, vibrant blonde that stands the test of time. Forever Blonde Luxury Shampoo transforms your hair care routine into a blissful ritual, ensuring that your blonde locks exude brilliance and health with every wash. Elevate your blonde experience with the magical touch of Forever Blonde Luxury Shampoo.


Yes. Fortunately, we receive a lot of praise for the perfume in our products. All hair products (both hair care and styling) contain the fragrance called "Rose Blossom."

Rose Blossom includes:
top notes of jasmine & Rose Blossom

heart notes of heliotrope flower, sandalwood, and patchouli

base notes of vanilla, white musk, jasmine, and hints of amber.

Yes, Roze Avenue is available in 800+ hair salons in Denmark, The Netherlands, Belgium, Finland, Sweden, Poland and United Kingdom. Feel free to reach out to us if you'd like to find physical retailers near you.

Under each product page, you can find all the active ingredients in the products, along with a detailed explanation of the specific benefits of each active ingredient.

Common to all products is that they do not contain parabens, sulfates, microplastics, and PFAS. Additionally, all products are 100% vegan and cruelty-free.

Roze Avenue does not contain parabens, sulfates, or microplastics. Additionally, all our products are made with natural, vegan, and cruelty-free ingredients with a mild fragrance. However, we always recommend using extremely mild and fragrance-free products for young children.

The delivery time depends on your location in the world. We strive to deliver all orders within 1-3 business days.